How Brands Strike When The Iron Is Hot?
While it’s a known fact that kids influence several buying decisions of the family, it’s interesting how businesses take efforts to ‘inspire and develop the buyers of tomorrow’.👦👧
And why not? Aren’t we humans creatures of habits?🤷♀️
Look around and you might be surprised that some of the brands which your mum used while you were a kid are still being used by you.
We tend to buy from brands we know, like and trust. After all, isn’t familiarity an important step towards likability? In times when choices often overwhelm us, doesn’t familiarity aid decision-making?
I stumbled upon this amazing ad by Porsche AG🚘 in which a boy is daydreaming🙇♂️about his adulthood and owning a Porsche. He visits the dealership, checks out the car and while leaving he says to the consultant, “see you in 20 years”. The ad ends on a beautiful note — The moment you know you want one, that’s the moment you first own one.
Another notable example is the marketing partnerships of KidZania India, the children’s indoor entertainment & learning centre. A bank🏦knows best how to teach kids to save & invest💰🤑, which makes their partnership with KidZania hardly a surprise.
Well, some brands are truly living by the adage, ‘Strike while the iron is hot’.🔨🔥
